"Donors don't give to institutions. They invest in ideas and people in whom they believe." - G.T. Smith
As children in the Western world we are taught that it is rude to talk about money. While many of us examine and change the way we think about race, religion, sex, and parenthood as we become adults, a tendency exists for people to retain their parents' attitudes towards money.
This makes sense. Money is both the great equalizer and the great divider. It supposedly measures the significance of your life's work. It can become food, water, shelter, and luxury.
For all these reasons I was quite apprehensive about asking people for money. After knocking on my first four or five doors however, I soon realized what fundraising is really about. It's like a treasure hunt. You're not trying to force money out of everyone you talk to, you're searching door to door for the people who already believe in you and your work and who understand that money is needed to fuel that work.
Face to Face
Our contract with Credo Mobile for the Prop 23 campaign doesn't start until this Monday, so Green Corps needed to find something useful for us to do as we waited for our teammates who were driving across the country. We subsequently got our first lesson in fundraising by working for the Fund for the Public Interest. The Fund is the organization that raises money for the Public Interest Network and all of their subsidiaries, like Environment America and Green Corps. We went canvassing for Environment California, the biggest environmental NGO in the state. We were asking people to join as members, or give one-time contributions to support Environment California's work on the "Ban the Bag" campaign. Monday the senate will vote to ban plastic bags in California, and so we were out to muster funding for the last stages of media work around the issue.
Canvassing is challenging, and not just because you have to get over your initial fears of asking for money. Your job is to walk door to door and deliver a memorized "rap" about the campaign to people, which is designed to get your message and question across in the most succinct and least painful way possible. You do this from 3:45 pm - 8:45 pm, the hours that people are most likely to be home and awake. Walking for five hours certainly wakes up your legs, especially when your "turf" as it's called is in the hilly suburbs outside of San Francisco.
The other challenging part is dealing with rejection. The statistic is that for every 40 people you talk to, 5 will give you money. In my experience, 25/35 people who reject you will do so in a very polite way, i.e. open the door, listen for a bit, and then say "I support what you're doing but I never give money at the door/I already give to several charities." Four will reject you without opening the door by saying no from the other side, another three will be a little nasty to you, and three will argue with you about why the way you're handling environmental problems is wrong and why their way is right.
It's a fascinating way to see society - although some neighborhoods harbor different attitudes than others, most are near-perfect cross-sections of the public. Most are cooperative, some are fearful, some are negative and others are questioning.
I most enjoy the questioning people. Although we're taught to say thanks and leave as soon as we realize they're not with us (in order to save time and continue the treasure hunt), I enjoy hearing from them. For instance yesterday, I had a man explain to me how he believed that the free market would take care of environmental problems eventually. I believe this to be true, but I frankly don't want to wait until all of the terrible things happen that will then spur people into action. Another man told me that this money should be going to research, and that science is the answer. While I believe that science is a quintessential part of sustainable development, in my own experience I've come to realize that the solutions are already available for the most glaring environmental problems.
It will be interesting to see how I think of all this at the end of the year. Perhaps I will become disenchanted with grassroots organizing as well, and realize that all of these things must work together to make things happen. I'm really excited to see what I learn.
Living in Berkeley
A year ago I certainly wouldn't have guessed that I'd be living in Berkeley, California, one of the most fabled centers of progressive thought, academia, and fringe cultures. Walking down the streets you feel like everything's psychedelically rainbow coloured, and not just because there's colourful paintings and buildings all around. The people themselves are colourful. There's the very poorest to the very richest, the smartest to the most simple, a random jazz band playing on one corner, and a glass-walled yoga studio on the next with people bent into lots of different shapes.
My house is very colourful as well. It's green on the outside and orange, blue, purple and hardwood on the inside. There's a couple of psychologists in the apartment downstairs with a toddler and a new baby, and here with Larry and Netsy there's me, two temporary friends of their daughter, and a Sri Lankan student coming to stay tomorrow. Larry grew up in New York and he's got a great accent - straight outta da movies. He's a family therapist. Netsy's gutsy and smart; I'm not quite sure what she is but she researches policies on social issues like worker's and women's rights at UC Berkeley. I'm living in their daughter Sari's room who I just met today; she's working with people in transitional housing in the roughest neighborhood of San Francisco, and her sister Molly has just graduated and is working in New York. They're Jewish, and when they're together you have to work hard to get a word in edgewise because they're loud and want to know everything about everybody's loves - it's a wonderful surrogate family to be a part of. They get the work that I'm doing entirely.
Sign-Off
Soon I dive into this huge and urgent campaign. It kind of feels like I'm in a rubber raft headed for a water fall. I know it's there, but instead of being nervous I'm mostly excited, and I'm ready to just let whatever happens happen. I still have to catch myself sometimes, zoom out, and feel proud of how big a deal this campaign is. I'm working to protect not only the strongest climate change legislation in the U.S., but the world. No pressure eh?
Well, guess I've just got to put my head down and see what happens when I get to the bottom.

